|Madworld's very distinctive visual style is not just skin deep:|
the musculature of characters and weapons as well as the
environments is all highly stylised, but consistant.
While a single artist toils over a handful of assets with utmost care, it is the Art Director’s responsibility that that artist’s body of work fits seamlessly into the game and does not result in a visually inconsistent environment, character or other asset.
The role should not be confused with that of Lead Artist. While the role may, in smaller companies be embodied by the Art Director, it is still a different set of responsibilities.
|Not like that, like this!|